The Plumber Who Taught Instead of Advertising

Roger Wakefield spent thirty years in plumbing before pointing a camera at a pipe. The trade told him he was giving away the secrets. He was building the largest audience in his industry.

The standard objection to a tradesman teaching his trade on the internet is immediate and it sounds like common sense. If you show people how to do it, they will do it themselves, and you will have talked yourself out of a job.

Roger Wakefield, a licensed master plumber in Texas, decided to test the objection rather than accept it. What he found is the single most useful thing in this issue, and it applies to accountants, physiotherapists, electricians and lawyers exactly as much as it does to plumbers.